Little Athletics Victoria and Dreamjar Studios Partner to Support Centre Volunteers and Participation Growth
Little Athletics Victoria (LAVic) and Dreamjar Studios are proud to announce a two-year strategic partnership, marking a significant next step in a creative relationship that has steadily grown over the past three years. This partnership isn’t a new beginning – it’s an evolution.
Since 2021, Dreamjar Studios and LAVic have worked closely together on a range of Marketing and Creative projects. Their shared goal? To strengthen how Little Athletics is seen, supported, and celebrated across Victoria.
At the heart of this partnership is the development of personalised State and Centre marketing kits – designed to help Centres tell their story with clarity and consistency. These kits will not only save valuable time for the hardworking volunteers who run local Centres but will also help deliver a unified message to Victorian families: that Little Athletics is a fun, inclusive, and active start to sport for kids of all abilities.
As part of this partnership, Dreamjar Studios will offer LAVic and affiliated Centres a suite of benefits including subsidised access to its custom-built website platform, developed exclusively for Little Athletics Centres. Centres will be provided with more information on the custom-built website platform from LAVic in the near future.
“We’ve built a strong, collaborative relationship with Dreamjar Studios over the past few years,” said Anthony McIntosh, CEO of Little Athletics Victoria. “They understand our community, our Centres, and the values that drive Little Athletics. This partnership is about helping every Centre tell their story in a meaningful and consistent way — while making life easier for the volunteers who make it all happen.”
Dreamjar Studios is an award-winning creative agency that specialises in branding, design, and digital strategy. Known for designing and delivering impactful campaigns for purpose-led organisations, Dreamjar’s work blends thoughtful storytelling with smart execution.
Through this partnership, Dreamjar will continue to support LAVic with state-wide campaigns, Centre collateral, event marketing, digital strategy, and social media assets – all tailored to the needs of Little Athletics and its diverse community of families, Centres, and stakeholders.
“We’ve loved working with the LAVic team,” said Somesh Jagga, Principal at Dreamjar Studios. “There’s something special about the way Little Athletics brings families together. We’re proud to help shape how that story is told – and we’re excited to take that work further through this partnership.”
The partnership also includes recognition opportunities such as awards for Centre-level social media excellence, as well as joint media, video, and conference initiatives that celebrate innovation across the Little Athletics network.
Together, LAVic and Dreamjar Studios are helping Centres connect, grow, and thrive – one message, one story, and one club at a time.
